How-to guide: SEO Toolkit extension – Rich Data
In our latest how-to tutorial article, Support Agent Tom talks through why you should be utilising the SEO Toolkit extension, specifically the ‘Rich Data’ section, to improve the way your company is presented on Google result pages.
Google SERP (Search Engine Results Page) is an important phrase in the SEO community. It’s often the first impression of your company prospective customers will have, and the easiest place to get important information such as your company website, phone number and email. This information forms part of the ‘Knowledge Panel’.
Using the ‘SEO Rich Data’ section of the ‘SEO Toolkit’ gives you the ability to display information on the results page, such as:
- Website link
- Brand logo
- Social media profiles (linked)
- Postal address
- Phone number (ideally different numbers for in store, online etc)
- Email address (similar to phone number, ideally has different addresses)
Some Knowledge Panels don’t have the required information:
In the images below, you will notice that the Knowledge Panels from Argos and Morrisons don’t have the social media profiles displayed, and also show an incorrect logo for Argos. This is the information customers will see when searching for the company, so it’s important that everything displayed is correct, informative and relevant.
Providing all this information allows the customer to get access to what they need as efficiently as possible. Customers who are looking for advice or making a complaint may want to call, or perhaps would prefer to use social media pages such as Twitter to communicate. Linking all these services on the Knowledge Panel gives the customer the choice.
But others display much better information:
In contrast to the Argos and Morrisons panels, you can see examples from Ikea and Tesco below which display much better information:
They have separate contact numbers for different departments, and working social media links, giving the customer better access to the company, and allows for easy communication.
However, there are some areas of the Knowledge Panel which are out of the admin’s control. Features such as ‘Popular Times‘, ‘Wait Times‘ and ‘Visit Duration‘ are dictated by information from visitors who have Google location history turned on. The more visitors you have, the more data you have to work with, and the more accurate it is.
Once the admin implements the changes to the Knowledge Panel, it will take around a week for the information to be crawled, and for it to display in Google.
For a detailed guide on how to configure this extension for your site, click here.
To make the most of this tool, you need to register your business for a free ‘Google My Business’ account – click here.
For more information, how-to guides and tutorials on Liquidshop, click here.
To read our guide on Web Banner creation, click here.
Want to add this extension to your site?
If you haven’t yet added this extension, contact Liquidshop support today to discuss if it is suitable for your website. Not all extensions work with all sites, so get in touch with the support team to find out more.
Give us a call on 01174034072 or send us an email on email@example.com.
We look forward to hearing from you.
More Posts From Our Blog
Josh is one of our Support Agents, who work with our clients to help keep their websites secure, updated and accessible. When one of our clients wants advice on using extensions, needs a problem solved or just has a question about e-commerce, Josh is the person to...read more
Since first signing up with Liquidshop in 2008, Lights 4 Living has gone from strength to strength, starting with a site on Liquidshop Version 1 before upgrading to Version 2. Richard Hathaway, the owner of Lights 4 Living, first came to Liquidshop in 2008, looking...read more
Our support team member Tom has continued to put together how-to guides for getting the most of out different features and extensions that can be used on Liquidshop websites. This time, the guide talks about using the SEO Toolbar extension to improve your SEO websites...read more
Business name: Sophie Allport Years with Liquidshop: 7 Liquidshop programs used: Version 2, Version 3 Sophie Allport sells a range of gift and homeware products, such as bags, mugs, homewares, jumpers and fabrics. We worked with them from 2009 to 2017. Liquidshop...read more
Business Name: National TrustYears with Liquidshop: 10Liquidshop programs used: Version 1, Version 2 Popular national visitor attraction charity National Trust was a Liquidshop client from 2008 to 2018, and we are proud to have helped them develop their e-commerce...read more
Magento is ending support for version 1 in June 2020. After initially announcing that November 2018 would be the cut-off point, this was revised to the later date, to allow for the vast amount of v1 websites around the world to be upgraded and rebuilt in v2. What...read more
We closely monitor all areas of e-commerce, always on the lookout for developments that offer additional functionality and improved performance for our Liquidshop clients and their customers. One development that is a growing concern throughout the industry is...read more
In case you missed the news last week, Liquidshop has become an official partner of Magento feature developer Amasty. Liquidshop has been recognised by Amasty as a company who have significant expertise and skills in Magento web development. This underlines the...read more
2019 is here, and the new year provides an excellent opportunity to refresh your e-commerce website, by adding new features and updating content. Adding web banners Web banners are a great way to keep your e-commerce website homepage looking fresh, and making viewers...read more
The development team at Liquidshop have implemented another new feature into v3, continuing our ongoing committment to continually developing and testing new features we feel stand to add value to our clients websites. This feature is called the Visual Merchandiser....read more