6 ideas for improving your ecommerce website
2019 is here, and the new year provides a great opportunity to refresh your ecommerce website, through adding new features and updating content.
Adding web banners
Web banners are a great way to keep your ecommerce website homepage looking fresh, and making viewers aware of the latest news about products and offers. They can be easily modified to serve a range of purposes, are potentially eye-catching if they are placed in the appropriate area and are a good way of promoting a specific product or offer on a homepage whilst also retaining the core brand visuals elsewhere.
The image below is an example of a web banner being built. We’ve put together a handy guide for building your own banners – click here.
Adding new features
New features on your ecommerce website can add value through improved functionality, which in turn improves the usability for customers and users. Features that allow for easy modification to products that they wish to purchase, such as different colours or quantities, or a social login function that allows users to create an account thought their Facebook credentials.
Such responsive features make the ecommerce process as painless and easy-to-use as possible, limiting the barriers between browsing and purchase, in turn improving conversion rates and the chances of customers returning for more in the future.
A positive experience can often leave the customer wanting more, and it’s the websites job to ensure that their features and functionality are kept updated and fit for purpose, in response to the ever changing demands of the modern ecommerce customer.
For example, one of the new features we’ve recently added from Amasty is the Social Login, which allows users to set up their own account using login credentials from Facebook. To find out more about this and other new features on Liquidshop, click here.
Whilst you’re reading this, grab a smartphone or tablet and have a browse around your website.
How does it look?
Are the images stacked or overlapping, or is there text missing?
This means your website has not been optimised for mobile devices, making it unusable for a large percentage of potential customers browsing with their iPhones or Samsungs. Users are extremely unlikely to want to fight through images and texts to find the products they want, and will quickly become frustrated and depart for a different site.
Don’t neglect these customers! Get your site optimised for different devices to reach as wide an audience as possible.
2018 data, shown below in the graph, from Statista.com, shows that 52.2% of all browsing online was done on a mobile device, a trend which has grown exponentially year-upon-year. This underlines the importance of ensuring that your website is fit for use for all potential users. You’re potentially missing out on reaching these customers if your website doesn’t meet their demands, and, with the trend of mobile browsing only set to rise, making sure your website is optimised and fit for use is quickly become a necessity for online retailers.
Our Liquidshop ecommerce platform is designed to provide the best user experience for your customers, though responsive ecommerce. Optimisation on devices of all sizes allows your website to be user friendly for as many potential visitors as possible, expanding your reach and enhancing the user experience, leading to increased sales as part of the smooth and responsive overall ecommerce experience.
Remove old content and features
Keeping your website updated with information, content and images is extremely important to both the overall look and user experience for the customer. Old and outdated content can often provide the wrong information or display broken links, and old, pixilated imagery looks especially ugly on modern sites.
Keeping your website updated with strong imagery is especially important if you’re a physical goods seller, as imagery is very often the difference between purchase or moving on elsewhere. Having the correct images and information on products is vital to allow the customer to be given the most information possible to lead to an informed purchase. This all ties into the user experience, and providing the customer with an excellent ecommerce website user experience.
Keeping branding updated and consistent
This ties into the idea of removing and updating content on your website, but with the idea that all new content must be consistent within the overall brand, giving the brand an identity and a clear image. There’s few things more off putting when navigating onto a ecommerce website that a poorly designed logo at the top of the page, or old, pixilated imagery taking up the homepage. A consistent brand image across the pages improves brand recognition for customers, and gives the impression of a modern, well designed and cared for website and business as a whole.
You can also create special themed logos for holiday times such as Christmas or winter, like we did with our logo below.
What’s most important is too put time and effort into keeping your website updated. Whatever that entails, whether that’s imagery, information or branding, putting the time into maintaining an attractive and cohesive ecommerce site means you keep your customers and new visitors engaged and ensure that there as few barriers as possible between browsing and purchase.
For more information about Liquidshop and what we do, click here.
More Posts From Our Blog
The development team at Liquidshop have implemented another new feature into v3, continuing our ongoing committment to continually developing and testing new features we feel stand to add value to our clients websites. This feature is called the Visual Merchandiser....read more
Support Team member Tom has put together a handy how-to guide for creating banners for your Liquidshop v3 website. The step-by-step guide allows you to create attractive banners for your website, which can be used to advertise the latest offers, promote new products...read more
Flanci Activewear recently saw their Liquidshop ecommerce website go live, marking the first website for the start-up company. This is Flanci's first ever ecommerce website, being a start-up company. which makes it extremley gratifying for the team here at Liquidshop....read more
We're here to support your Liquidshop website whenever you need us, with support available across the busy festive period. Looking for advice or a quick fix? Head over to our Helpdesk, which contains loads of helpful articles and guides on getting the most out of your...read more
Our design and support team are constantly looking at different ways to develop and update our features available on Liquidshop v.3, all to help improve our clients websites and the user experience for their customers browsing the site. The latest new feature,...read more
We are always for new and updated features to add to our Liquidshop v.3 system, particularly when they make our clients websites more secure, improves the ease of use for customers, and add to the overall user experience. It’s important that we test each new function...read more
If your businesses website has an ecommerce section, chances are you’ve experienced a technical issue that has slowed it down, or stopped it dead in its tracks, at some point. That issue can come from a variety of sources, and can sometimes just be a result of human...read more
On Tuesday, two of the Liquidshop team, Marketing Executive Dominic Mayo and Business Development Manager Nick Donovan, headed out to Taunton to attend a Google Digital Workshop, run in partnership with Lloyds Bank. We enjoyed a talk from Patrick...read more
There’s no getting around it - Amazon are massive. In 2017, they made over $1 billion in sales on Black Friday alone, with that figure almost certain to rise this year. Their vast Black Friday and Cyber Monday sales spans an entire 10 day period, with...read more
Launching a new website and ecommerce platform can be a big step for some - it could be the company's first step into the world of online retail and web design. Our job at Liquidshop is to use our expertise and skills to guide the customer through the...read more