6 ideas for improving your ecommerce website

by | Jan 9, 2019 | Discussion

2019 is here, and the new year provides a great opportunity to refresh your ecommerce website, through adding new features and updating content. 

Adding web banners

Web banners are a great way to keep your ecommerce website homepage looking fresh, and making viewers aware of the latest news about products and offers. They can be easily modified to serve a range of purposes, are potentially eye-catching if they are placed in the appropriate area and are a good way of promoting a specific product or offer on a homepage whilst also retaining the core brand visuals elsewhere.

The image below is an example of a web banner being built. We’ve put together a handy guide for building your own banners – click here.

Adding new features

New features on your ecommerce website can add value through improved functionality, which in turn improves the usability for customers and users. Features that allow for easy modification to products that they wish to purchase, such as different colours or quantities, or a social login function that allows users to create an account thought their Facebook credentials.

Such responsive features make the ecommerce process as painless and easy-to-use as possible, limiting the barriers between browsing and purchase, in turn improving conversion rates and the chances of customers returning for more in the future.

A positive experience can often leave the customer wanting more, and it’s the websites job to ensure that their features and functionality are kept updated and fit for purpose, in response to the ever changing demands of the modern ecommerce customer.

For example, one of the new features we’ve recently added from Amasty is the Social Login, which allows users to set up their own account using login credentials from Facebook. To find out more about this and other new features on Liquidshop, click here.

 

Improve optimisation

 

Whilst you’re reading this, grab a smartphone or tablet and have a browse around your website.

How does it look?

Are the images stacked or overlapping, or is there text missing?

This means your website has not been optimised for mobile devices, making it unusable for a large percentage of potential customers browsing with their iPhones or Samsungs. Users are extremely unlikely to want to fight through images and texts to find the products they want, and will quickly become frustrated and depart for a different site.

Don’t neglect these customers! Get your site optimised for different devices to reach as wide an audience as possible.

2018 data, shown below in the graph, from Statista.com, shows that 52.2% of all browsing online was done on a mobile device, a trend which has grown exponentially year-upon-year. This underlines the importance of ensuring that your website is fit for use for all potential users. You’re potentially missing out on reaching these customers if your website doesn’t meet their demands, and, with the trend of mobile browsing only set to rise, making sure your website is optimised and fit for use is quickly become a necessity for online retailers.

 

 

Our Liquidshop ecommerce platform is designed to provide the best user experience for your customers, though responsive ecommerce. Optimisation on devices of all sizes allows your website to be user friendly for as many potential visitors as possible, expanding your reach and enhancing the user experience, leading to increased sales as part of the smooth and responsive overall ecommerce experience. 

Remove old content and features

Keeping your website updated with information, content and images is extremely important to both the overall look and user experience for the customer. Old and outdated content can often provide the wrong information or display broken links, and old, pixilated imagery looks especially ugly on modern sites.

Keeping your website updated with strong imagery is especially important if you’re a physical goods seller, as imagery is very often the difference between purchase or moving on elsewhere. Having the correct images and information on products is vital to allow the customer to be given the most information possible to lead to an informed purchase. This all ties into the user experience, and providing the customer with an excellent ecommerce website user experience. 

Keeping branding updated and consistent

This ties into the idea of removing and updating content on your website, but with the idea that all new content must be consistent within the overall brand, giving the brand an identity and a clear image. There’s few things more off putting when navigating onto a ecommerce website that a poorly designed logo at the top of the page, or old, pixilated imagery taking up the homepage. A consistent brand image across the pages improves brand recognition for customers, and gives the impression of a modern, well designed and cared for website and business as a whole.

You can also create special themed logos for holiday times such as Christmas or winter, like we did with our logo below. 

What’s most important is too put time and effort into keeping your website updated. Whatever that entails, whether that’s imagery, information or branding, putting the time into maintaining an attractive and cohesive ecommerce site means you keep your customers and new visitors engaged and ensure that there as few barriers as possible between browsing and purchase. 

For more information about Liquidshop and what we do, click here.

Dominic Mayo

Dominic Mayo

Marketing Exectutive

Like the sound of Liquidshop? Want to hear some more? Give us a call on 01174034072 or send us an email on hello@liquidshop.com. We look forward to hearing from you.

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