BrightMinds is an award-winning home shopping company established in 1999, they have won numerous awards, including Best Internet Business.
Alison Quill, founder of BrightMinds, built the business up to the point that it became one of the UK’s Top 10 mail order companies, as named by The Daily Telegraph.
Having traded on line for a number of years, the online element of the business was becoming more and more important and in early 2013, BrightMinds began discussions with Liquidshop about how to move their ecommerce away from a series of in-house ‘technically’ managed platforms.
Alison was immediately taken with the quality of the software and its ease of use, backed up by Liquidshop’s high level of service and after ensuring that Liquidshop could work with their fulfilment house, BrightMinds became a Liquidshop client. Since then their business has grown and their sales have increased beyond expectations. BrightMinds is a leader with its sector and is going from strength to strength with Liquidshop.
Last December saw BrightMinds have their best Christmas to date with everything going smoothly. Alison was so happy, she Tweeted, “@liquidshopfeed Stunning service, stunning support, stunning system. Thanks to all, you have made this Christmas a joy!”
Recently, the Liquidshop design team undertook a project to redesign BrightMinds.co.uk, bringing some of the latest design techniques into play, whilst maintaining the brand’s integrity and familiarity for Alison’s customers. Alison says, “I am looking forward to many more years working together and taking BrightMinds forward along with Liquidshop.” and so are we.
“The ongoing support, which was a deciding factor in choosing Liquidshop is excellent, friendly and knowledgeable”
Dominic Irons, director of the family run stationery retailer Bureau Direct, based in London.
Bureau Direct met with one of our sales consultants on the Liquidshop stand at Earls Court, who carefully explained the features and benefits of Liquidshop and the costs involved. Dominic comments, “We saw several similar systems at varying prices and went away to evaluate them.” Having carried out research into various ecommerce providers, Bureau Direct judged that Liquidshop suited their particular needs the best. They wanted to move quickly to a new system that could handle existing products and functionality, meaning that they could carry on trading with no loss of service, whilst allowing for improved functionality going forward once they had the website up and running. Most importantly for Dominic, Liquidshop came in at a budget that was realistic for them at the time, albeit with slightly higher on-going monthly charge but a low entry cost to set it up. Liquidshop provides Bureau Direct with a comprehensive package, combining what they already had with a lot of new features and functionality that they didn’t. Dominic says, “Liquidshop also puts a lot of focus on the on-going relationship, support, development and a user-community, which gave us confidence in choosing the system.” Dominic continues, “I firmly believe that the main requirement for any system is to be there, to make life easier and to be so much a part of your daily routine that you don’t even notice that it’s there. Once you start noticing it, the chances are that’s because it’s in the way rather than helping you.” Having been with Liquidshop for almost two years the Bureau Direct team find the system easy to use; it employs logical visual icons to allow you to turn something on/off and make changes. “Being able to send emails from within the order system as well as the ability to send template emails to update customers is a massive time saver for us.” adds Dominic. Bureau Direct have also found the simple staged order processing a particularly useful feature of Liquidshop as it matches their own physical process for handling orders. Dominic says “We move our orders from stage-to-stage (from open to processing, to awaiting despatch and then on to completed) and use this to cross-check against the actual orders being processed. There’s also a simple re-ship function which means we can re-send errors or missing orders very easily.”
“Liquidshop continues to move with technology and continually upgrades our online shop”
Luggage Superstore approached Liquidshop as part of a total business overhaul and rebranding exercise.
Having had an existing but under-performing website associated with their established retail business they decided to create a completely new brand with Luggage Superstore which would become their online brand. Having over 50 years experience in the retail luggage sector the aim was to offer competitive prices on a comprehensive range of both budget and premium luggage brands including Samsonite and Antler, combined with first class service to online consumers.
Why Luggage Superstore chose Liquidshop: After researching several ecommerce providers Paul and Andy Stead, directors of Luggage Superstore, decided upon Liquidshop due to the complete package of software and service. Paul says, “For us, providing our customers with the highest level of service is the absolute priority. We’re able to do this because of the excellent after-sales support from the Liquidshop team. The ease of gaining this support and the prompt response to any query we throw at them is admirable.”
Having experienced a previous ecommerce solution Luggage Superstore were keen to find one that they didn’t feel they’d need to upgrade from again, anytime soon. Paul adds, “It’s certainly the case that Liquidshop continues to move with technology and continually upgrades our online shop to keep it in line with current developments that are of benefit to us, not to mention their measured and experienced advice in respect to business development and marketing issues.”
In the years that Luggage Superstore have been with Liquidshop they have established themselves as one of the leading online luggage brands, and continue to see good growth during a particularly challenging period for retailers.
“Feedback on the design and functionality of our Liquidshop has been fantastic, and very positive”
Bath Potters’ Supplies sell a wide range of materials, tools and accessories for craft and professional potters throughout the UK and beyond.
Alongside their well-stocked store in Bath, Roger and Liz have also built a thriving mail order business, originally catalogue-led but now focussed around a successful ecommerce website.
Bath Potters’ Supplies approached Liquidshop following a recommendation from one of their customers. Having taken ownership of the business a few years earlier they were looking at ways to add value and develop the brand for future customers. With this in mind they set out to revamp the existing website, which at the time was not able to take online payments.
Roger says, “We found Liquidshop to be everything that we were looking for, particularly in terms of a business that could provide us with friendly and helpful advice, and with our best interests as their top priority. He continues, “We find Liquidshop easy and straightforward to use, allowing us to be in complete control of our website in terms of changing the look, information, feel and layout. We rate the continual development and support services very highly, Liquidshop always seem to be on top of the latest ecommerce developments and they always have suggestions or ideas about how we can make our website more productive and keep it up-to-date.”
Liquidshop has helped Bath Potters’ Supplies to increase their customer base, not only in the UK, but also internationally which could not have been achieved without a fully featured ecommerce website. Having a professional image for their brand has led to an increase in visitors to the shop, and an overall increase in sales turnover for the whole business.
Roger adds, “Feedback on the design and functionality of our Liquidshop has been fantastic, and very positive. Customers have mentioned that it provides them with useful product information, which is great as it means we don’t need a printed catalogue or brochure. For us Liquidshop’s ease of use means a quick and simple point of reference when we’re assisting customers over the telephone and in the shop.”