Google Shopping Feed

In a bid to fulfill their commitment to making their Product Search (Google Shopping) an even better shopping experience, Google have made changes to the specification and policies to which merchants must adhere to in order for their products to be included in Google Shopping. One of these changes is completely new functionality whilst the other is an enforcement of an existing rule.

For extra information from Google please use this link.

Change one: To complete this process you will need to map (match) each of your categories with those provided by Google. Just follow the screen shots below to action this change, the feed will be automatically updated for you.

Change two: Google also require each product to have a code which uniquely identifies the product to its manufacturer. Just follow the screen shot and directions at the bottom of the page, the feed will be automatically updated for you.

Change One

First navigate to the category browser and edit the category by clicking on the edit pencil.

Now edit the SEO settings by clicking on the 'Show/Hide' button.

You will now see a drop down list of the Google categories, select the appropriate match and update the category.

Change Two

This Unique Product Identifiers is to ensure your products appear on the right product page, such as brands, UPCs, and EANs. This code uniquely identifies the product to its manufacturer. In particular, the combination of brand and MPN clearly specifies one product.

When editing a product within LiquidShop you will find these available fields, you can simply add to these and update or alternatively add via a CSV file using database tools. If your Product options contain different products you will also need to update these.

The screen shot below displays the available fields for a core product, choose the appropriate field for each.

 

 

 

 

 

 

 

 

 

MPN: Manufactures Part Number

EAN: Manufactures Bar-code

ISBN: Book code

UPC: Unique Product Code